WWE Pay-Per-View Buyrates Down 23% In Q4 2010

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Even more financial data is coming in from WWE‘s Fourth Quarter 2010 financial results and the numbers for WWE‘s pay-per-view buyrates are not pretty.

Pay-per-view buyrates for Q4 2010 were down a staggering 23% from the previous year.

Pay-per-view revenue was $13.8 million, down from $16.3 million in 2009.

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Here is a breakdown of the buyrates by event:

  • October’s Hell in a Cell did 210,000 buys, down from the 283,000 buys in 2009.
  • October’s Bragging Rights did 137,000 buys, down from 181,000 buys in 2009.
  • November’s Survivor Series did 244,000 buys, up from 235,000 buys in 2009.
  • December’s TLC did 195,000 buys, down from 228,000 buys in 2009.

(Source: Corporate.WWE.com)