During the appearance, the WWE Chief Brand Officer talked about how the company’s ratings fell because of the COVID-19 pandemic. McMahon also confirmed that WWE had hoped to have fans back in attendance at their shows this fall, but that didn’t happen.
“And without them [the fans], it’s just not the same. Our ratings fell off. We tried bringing in our developmental talent to see if that would help in terms of some type of audience.
It just wasn’t enough, and ultimately we had hoped to be back in arenas in the Fall but when we realized that wasn’t gonna happen, we doubled-down and invested with a new partner called The Famous Group and we now have nearly one thousand virtual fans.”