Ram Trucks has been announced as the Official Truck Partner of WWE as part of a new multi-year agreement with TKO Group Holdings.
The partnership, which also includes UFC and PBR, marks the first time an automotive brand has signed a multi-year deal spanning all three TKO properties. Ram's WWE integration begins next month, with the company serving as a presenting partner of the 2026 Royal Rumble.
I'm proud to announce that starting in 2026, Ram is becoming the Official Truck Partner of UFC, PBR and WWE," said UFC President and CEO Dana White. "We are talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country.
Beyond Royal Rumble, Ram will maintain a presence across Friday Night SmackDown and Premium Live Events including WrestleMania and SummerSlam. The partnership includes brand integration at live events and broadcasts, exclusive content featuring WWE Superstars, and VIP fan experiences at major events.
"Ram is built for those who push for the last tenth, and that's exactly what WWE Superstars and UFC and PBR athletes do every day," said Tim Kuniskis, Ram's Head of American Brands. "Our partnership with TKO allows us to connect with millions of passionate fans and celebrate the grit, power, and determination that define both Ram and these iconic sports."