TNA Wrestling has signed a sponsorship deal with DUDE Wipes that puts the brand’s mascot, Deuce, inside a TNA storyline rather than just on arena signage.
The agreement centers on a custom integration built around one episode of Thursday Night iMPACT!, TNA’s flagship weekly show on AMC. Deuce will turn up in backstage segments, match walkouts and ringside appearances as part of the angle. The two sides will also produce a recurring short-form digital series taking fans behind the scenes with TNA wrestlers, running across the promotion’s social platforms.
Fans at the taping get a concourse activation with product sampling, contests, photo experiences and giveaways.
Deuce’s first appearance comes at Lockdown on Sunday, August 23 at Credit Union 1 Arena in Chicago, where the mascot will film content around TNA’s first all-steel-cage pay-per-view since 2016. DUDE Wipes was founded in Chicago, making Lockdown a hometown launch. The full integration then debuts at TNA’s San Antonio live event on Friday, September 25, with the featured episode airing later.
TNA President Carlos Silva said the deal reflects the company’s push toward sponsorship ideas that go “beyond traditional advertising,” connecting brands with wrestling fans through live experiences rather than spot buys.
DUDE Wipes Was Already In Business With WWE
The TNA agreement lands less than six months after DUDE Wipes signed a multi-year deal with WWE on February 17 that named it the official flushable wipe of the company. That arrangement includes match sponsorships at premium live events, SummerSlam 2026 among them, plus DUDE Wipes branding on Dominik Mysterio’s gear for every in-ring appearance on WWE television.
Ryan Meegan, the brand’s co-founder and chief marketing officer, fronted both announcements. His pitch on the TNA side was blunter.
When TNA said they wanted to put our mascot Deuce in the middle of the action, we didn’t need much convincing,” Meegan said. “Wrestling doesn’t take itself too seriously, and neither do we.
TNA and WWE already share talent through an ongoing partnership involving NXT, which makes a shared sponsor easier to square than it would have been a few years ago. For TNA, landing a brand that WWE validated first is the more useful signal, particularly in its first year on AMC.
