The popularity of Undisputed WWE Champion Cody Rhodes is proving impossible to ignore with the SmackDown Superstar reaching a high-point with Fanatics.
Rhodes merch is often in high demand at WWE live events and all of those sales have been adding up. The American Nightmare is the only wrestler to appear on Fanatics’ top ten list of overall sellers, Fightful Select reports. This is no small feat for Rhodes as Fanatics carries NBA and NFL products amongst its catalog as well as WWE.
These figures will come as good news to higher-ups in WWE who have selected Rhodes as the face of the ‘new era.’ The report adds that The Undertaker recently did a signing for Fanatics but WWE is looking beyond Fanatics for moving their licensed merch.
WWE And Fanatics
A deal between WWE and Fanatics was reached in March 2022, mere days before Rhodes’ return to the promotion at WrestleMania 38. The deal has seen Fanatics sell several items of licensed merch ranging from t-shirts to replica championship title belts. At the time of the agreement’s inception, then-WWE Chairman Vince McMahon described Fanatics as an “industry leader” and Fanatics founder/CEO Michael Rubin as a “visionary.”
What’s to Come?
Rhodes merch will surely be in high demand at the upcoming WWE King And Queen of the Ring event in Jeddah, Saudi Arabia. The May 25, show will see Rhodes defend the Undisputed WWE Championship against the U.S. Champion Logan Paul. While Rhodes’ title is the only on the line at this time, Cody has teased on social media that the match will see both titles on the line.
