The Rock Surprises Memphis Target Customers to Promote Papatui Line of Products

Customers who shopped at a Target in Memphis, TN probably didn’t expect to see Dwayne ‘The Rock’ Johnson walking the aisles while they were on the hunt for deals. 

The Brahma Bull was at the store to mark the launch of his new Papatui brand of men’s healthcare products. In the caption for the video, The Rock discusses starting his wrestling career in Memphis and being able to come back and see his “big ass head” on every TV in Target. 

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The line of products includes a collection of hair, body and tattoo care products, and is available on as well as at all Target stores. 

The name comes from Johnson’s love for his family. The Tui part of the brand comes from a granted him by his grandfather ‘High Chief’ Peter Maivia. The Papa part comes from The Rock’s devotion to his family and children, including WWE NXT General Manager Ava. 

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The Rock’s Future

When not promoting Papatui, The Rock can be found appearing on WWE programming. At WrestleMania 40: Saturday, The Rock & Roman Reigns will face Cody Rhodes & Seth Rollins. If the Bloodline wins, the following night’s Undisputed WWE Universal title match will be under ‘Bloodline Rules.’ Should Rollins and Rhodes win, the title match will be free of Bloodline interference. 

Other Ventures

Papatui is hardly the first venture that Johnson has committed to. In addition to his work in WWE and in Hollywood, Johnson also has his own brand of Tequila called Teremana. Johnson also has his own brand of ZOA energy drinks and recently launched his ‘Big Dwayne Energy’s line of flavors.

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