Results from a recent marketability study showed Reigns among the most popular Superstars on the roster. The study, which was conducted amongst current WWE fans, yielded the following results in terms of popularity and likability: John Cena, The Undertaker, Brock Lesnar and Roman Reigns. Cena earned the top spot by a wide margin.
Other talent that scored well were Randy Orton, Triple H and AJ Styles. Ambrose was surprisingly far behind that 2nd tier, while Kevin Owens didn’t fare well at all. In this era, WWE is very much a global corporation and data like this is considered in business planning.