Anthem Releases Statement on Talent Using Gimmicks in Other Promotions


Anthem Sports and Entertainment have changed their stance on wrestlers using their Impact gimmicks after leaving the promotion.

The company issued the following statement to Sports Illustrated recently:

“We have seen the character development and will be interested to see where they take the concept. Our new talent agreements all incorporate language that allow talent to continue to use their IMPACT persona after they leave the company. We are working with our legal team to amend our existing agreements to extend this to all of our current and former talent.”

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“Broken” Matt Hardy

Several theories are going around regarding why Anthem may have changed their tune on this one. The company took a PR hit during negotiations with the Hardyz in the spring and most likely are hoping to repair some of that damage. Matt Hardy also provided new information to the USPTO recently which may have strengthened his case. Hardy also has an Intellectual Property rights lawyer working for him.