WWE, and its superstars, have a variety of initiatives and charities that they support and raise money/awareness for. However on this occasion, individual personalities have caught on to a viral anti-bullying video that features Keaton Jones:
This is Keaton Jones, he lives in Knoxville and he has a little something to say about bullying.pic.twitter.com/coyQxFp33V
— Everything TN (@Everything_TN) December 9, 2017
Jones, who is from Knoxville Tennessee, questions the reasons for bullying in a heartfelt message that was recorded by his mother. Since then, the video has hit social media and gone viral with over 37 million views.
While it has gathered support and acknowledgement from many celebrities across the globe, including Captain America and Luke Skywalker, WWE superstars have offered their voice and support to Keaton as well:
It appears to me that you go to school with a lot of insecure students. When they look into the mirror, they don’t like what they see. That’s why they choose you to pick on. Stay strong and know that you have friends that have your back, like me. Stay phenomenal kiddo. https://t.co/cNiaEjbY8b
— AJStyles.Org (@AJStylesOrg) December 10, 2017
Stay strong, Keaton. Don’t let them make you turn cold. I promise it gets better. While those punks at your school are deciding what kind of people they want to be in this world, how would you and your mom like to come to the Avengers premiere in LA next year? https://t.co/s1QwCQ3toi
— Chris Evans (@ChrisEvans) December 10, 2017
Just saw this.
The world is broken and everyone needs to work to try and fix it. A good first step would be to listen to Keaton’s message and start by being nicer to each other in every day life. Lots of small steps can make a big difference.
Stay strong, Keaton. https://t.co/ivB9yEn75j
— Kevin Owens (@FightOwensFight) December 10, 2017
This seriously breaks my heart. It will get better, Keaton! You have a voice to help others stay positive! Spread love, not hate. ? https://t.co/n2OXaJ0zSF
— MS Money in the BANK (@CarmellaWWE) December 10, 2017
Keaton-Don't waste time wondering why a bully would be so mean-They're sad people who think hurting others will make them feel better because they really don't like themselves-They're just jealous because you're so smart & handsome??Your friend-mh https://t.co/SUMw3OoCTm
— @HamillHimself (@HamillHimself) December 10, 2017
Keaton you are amazing! So proud of you! Bullying is completely unacceptable. I hope people learn a lesson from this amazing guy! Spread love, embrace our differences & stop bullying! https://t.co/OSsTVgNyHd
— Nia Jax (@NiaJaxWWE) December 10, 2017
WWE highlighted the tweets that their superstars put out, as well as their own campaign that was started earlier in the year:
WWE encourages children to treat one another with respect through its Be a STAR campaign. In 2017, WWE started a new collaboration with Boys & Girls Clubs of America and the Yale Center for Emotional Intelligence to bring a revamped Be a STAR curriculum to all Boys & Girls Clubs across the United States. For more information, visit WWECommunity.com.
While their in ring personalities display anger, jealousy, arrogance, as well as many other negative attitudes, it’s important to remember that this is sports entertainment; and while most adults will be able to discern between what is real and not, a younger audience may assume that acting like Kevin Owens or Baron Corbin is OK. Therefore it’s vital that superstars support videos and examples like Keaton Jones, promoting positive well-being by breaking kayfabe on social media to do so.