In an interview with SI.com, ‘The Rattlesnake’ spoke about the importance of connecting with fans through emotion. He explained that if the WWE Universe doesn’t care, then they have no reason to watch.
“Emotion sells tickets and draws ratings,” Austin explained. “If you don’t care, then why watch? If you care, you’re invested in those characters. So slow it down a little bit.”
He continued, “You can move as fast as you want in the ring, but to me, the business is built on characters, emotions, and depth. When you have great action on top of it, that’s even better. Right now, those guys and gals are operating at such a high speed and high level of athleticism. It can’t get any higher than it is right now, so they need to keep finding ways to make people care about them. That will elevate the business and make it resonate with the audience.”
WWE goes head-to-head with All Elite Wrestling’s Dynamite TNT premiere this Wednesday night. It will be the first time the two shows compete.