“Stone Cold” Steve Austin is pleased that Paul Heyman is now the man running WWE Raw. Heyman and Austin have a long history together dating all the way back to the early nineties when both were in WCW. Austin was once a member of Heyman’s Dangerous Alliance stable during that time.
Austin recently spoke to SI.com about Paul
“That is the right guy for the job,” said Austin. “Paul E. has a vision of what this business should be. He’s working under the watchful eye of Vince McMahon, but Vince is looking at so many big pictures while Paul is going to focus on this.”
“Paul E. is really close to the pulse of the product. He understands where and why the business should be, and how it should feel. You should feel something when you watch that show. Paul E. is hungry to bring back this industry to its heyday. There is already more of a sense of urgency and importance of the world title.”
“Emotion sells tickets and draws ratings,” Austin continued. “If you don’t care, then why watch? If you care, you’re invested in those characters. So slow it down a little bit.”
Austin continued to talk about the importance of stories, characters, and booking to pro-wrestling.
“You can move as fast as you want in the ring, but to me, the business is built on characters, emotions, and depth. When you have great action on top of it, that’s even better. Right now, those guys and gals are operating at such a high speed and high level of athleticism. It can’t get any higher than it is right now, so they need to keep finding ways to make people care about them. That will elevate the business and make it resonate with the audience.”