Triple H Discusses WWE’s Crossover Appeal With Mainstream Pop Culture

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Triple H has spoken about WWE's crossover appeal with mainstream pop culture.

Triple H has addressed The Undertaker‘s recent appearance at College GameDay. The EVP of Talent, Live Events and Creative explained how The Undertaker transcends WWE, allowing crossover appeal between wrestling fans and mainstream pop culture.

“There are certain people that transcend their industry and become cultural icons, and The Undertaker transcends the WWE,” Triple H said to SI.com. “This was Vince’s vision at WrestleMania I: the integration of pop culture. So this was an opportunity for us to reach out to new fans, to reach out to lax fans, to reach out to everybody and create that buzz about what we do.”

He then explained WWE‘s crossover appeal, highlighting how Superstars such as The Undertaker and Becky Lynch appear on different shows outside of the wrestling world.

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WWE has crossover appeal. Whether you’re a fan or not, people all over the globe know who The Undertaker is. So whether it’s Undertaker on College GameDay or Becky Lynch on SportsCenter, talent appearing on Fallon or throwing first pitches at baseball games, our talent are integrated into every walk of life,” Triple H said. “That’s an opportunity to platform WWE to people and being relevant on a day-to-day basis in pop culture.”

Attitude Era Influence

Looking to the past, Triple H recalled how the Attitude Era “changed the way people spoke and trash-talked one another” with NFL players would do the DX crotch chop after a touchdown or use Austin’s “Oh, hell yeah!” catchphrase.

“That extends well beyond our business, and for our talent,” he said, “that’s when you truly know you’re getting to the place you want to be in this industry.”

WWE Clash of Champions takes place this Sunday from the Spectrum Center in Charlotte, North Carolina.