All Elite Wrestling recently filed a new trademark for the name, AEW Elevation.
The United States Patent and Trademark Office database shows the application was submitted on December 16th. The filing includes the following usage description:
“International Class 041: Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through a global computer network; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling;”
Elevation could be the name for second weekly television show the company is launching next year. The “wrestling programs and events” and “production of wrestling programs” aspect of the filed trademarks implies the name is for AEW‘s second TV show.
AEW has a strong relationship with Turner Sports and Warner Media. Dynamite was a hit out of the gate. The early success with viewers landed Dynamite a multi-year contract extension, as well as additional programming.
The AEW Dark Youtube series has also been a big success. It has allowed AEW fans to view new and upcoming talent. Dark used to feature a handful of matches, but the cards have ballooned to feature over a dozen matches each week. Dynamite and Dark do not allow for the entire roster to get sufficient ring time.
AEW executives have confirmed plans for additional live pro wrestling content on television in the months ahead. The extra programming will not be AEW Dark moving to television. Luckily for wrestling fans, it does not sound like we will have to wait long to get more information.
Tony Khan recently told TSN, “It’s going to launch in 2021. We’ve worked it out with TNT. It’s 100 percent going to launch in 2021. I don’t have the exact date yet, but I would look out for it soon and it’s right around the corner.”