On September 24, 2025, All Elite Wrestling (AEW) filed new trademark applications with the United States Patent and Trademark Office for “Bacon Brawl” and “AEW Bacon Brawl.” These filings cover a broad spectrum of potential goods and services, hinting at big plans ahead for the unique name.
The goods and services description includes: “Non-electric cookware, namely, pots, pans, and dishes; Flatware being plates and saucers; Drinkware; Cups; Mugs; Utensils for barbecues, namely, forks, tongs, turners; Kitchen containers. Shirts; Pants; T-shirts; Sweatshirts; Shorts; Headwear; Footwear; Socks; Undergarments. Prepared meals consisting primarily of meat, fish, poultry or vegetables.”
At present, the trademark status is live and awaiting review by a USPTO examining attorney. AEW’s broad application suggests “Bacon Brawl” could be used for a new match concept, line of merchandise, or a special event—especially as it aligns with their tradition of themed shows and fan engagement initiatives.
AEW has a history of introducing eccentric match types, like the Stadium Stampede and Anarchy in the Arena, fueling theories that a “Bacon Brawl” match or segment could soon become part of AEW programming.