Adam Cole believes the Costco Guys partnership is important for AEW.
The Costco Guys partnership has led to AEW getting a lot of promotion outside of their usual circles. The social media stars have not only promoted their AEW appearances on their own channels but they have also been invited to mainstream platforms like Fox Business and The Tonight Show to talk about their wrestling connection.
The Undisputed Kingdom Leader was asked about this partnership during a new interview with Going Ringside podcast. Adam Cole explained that such collaboration helps them get the word out to people who have never watched their product:
“Getting your eyes out there to as many people as possible is so important. Because again of course. the diehard wrestling fans are going to find wrestling. That’s exactly the way I was. I went out of my way to wherever wrestling was on.
Wherever I could watch it, I would support it. So getting the attention of fans who maybe haven’t watched it for a while or never seen it before [is important]. I truly do believe that someone who has not seen AEW before and watching it for the first time will walk away saying ‘Man, that was a lot of fun.'”
Big Boom A.J. of The Costco Guys wrestled his first match in 19 years at Full Gear, defeating QT Marshall at the show. The former indie star suffered a foot injury in the bout but he has since confirmed that he’s not done with the company just yet.
Apart from this, Cole also talked about his ongoing storyline with MJF. He said that his goal in 2025 after finishing the feud with his former tag team partner is to win the AEW World Title. Adam Cole will be challenging MJF for the Dynamite Diamond Ring at the Worlds End PPV this weekend on December 28 from Orlando, Florida.