The new WWE logo is reportedly going to be put into effect the night after SummerSlam.
According to WrestlingDVDNews.com:
“Home Video and other merchandise partners have reportedly been issued a memo from WWE in recent weeks stating that the new logo will come into effect on August 18th, 2014.”
The logo, which is the same “W” used for the WWE Network logo, will be used for all aspects of company operations, including merchandise, company letterhead, etc.
The logo has already popped up on the tail of the new WWE Corporate jet and is expected to be featured prominently on an updated WWE Championship belt as well.