WWE and Snapchat are stepping into the ring together for a unique partnership that will see the launch of a World Heavyweight Championship Bitmoji.
In a statement, WWE said the following:
WWE AND SNAPCHAT LAUNCH WORLD HEAVYWEIGHT TITLE FOR BITMOJI
Ever wanted to capture the World Heavyweight Title? WWE and Snapchat have joined forces to give you a championship opportunity, and you won’t have to beat Seth “Freakin” Rollins to win it.
Beginning today, Snapchat users can unlock a digital World Heavyweight Championship for their Bitmoji avatar by redeeming 200 Tokens. WWE is the first sports and entertainment league to partner with Snapchat on an unlockable Bitmoji garment that is only accessible with Tokens.
The digital World Heavyweight Title is available now, just in time to kick off The Road to WrestleMania 40 at Royal Rumble 2024
WWE & Social Media
Like most massive entertainment companies, WWE has profiles on several social media platforms, including Facebook, Twitter, TikTok, and Instagram. Superstars can also be found on such platforms and in addition to sharing their personal lives, often use social media to advance storylines or promote WWE events.
WWE hasn’t always had the best luck when it comes to social media, however. In 2012, WWE invested $5 million and entered a two-year partnership with Tout. Stephanie McMahon was named a part of the Tout Board of Directors. Despite heavy promotion at the time, Tout would not be a success and was dissolved in 2019. From 2008 to 2011, WWE hosted its own social media website, originally dubbed ‘WWE Fan Nation’. It was later changed to ‘WWE Universe’ and while the site is no more, WWE continues to describe its fans as a ‘universe.’
