April will be an important month for WWE, with the company holding WrestleMania 39 and meeting with potential buyers.
In February, WWE CEO Nick Khan stated that if a sale were to happen, it could be quick and threw out, “maybe three months.”
When Vince McMahon returned to the company in January as the Executive Chairman of WWE’s Board of Directors, exploring a possible sale and helping with the negotiations for the next round of TV rights were his reasons given as to why he forced his way back into the company.
The Meeting
CNBC reports WWE is set to meet with potential buyers for the company next month in preparation for first-round bids. However, there is no guarantee that a sale will happen.
Also, in February, it was reported that McMahon was seeking as much as $9 billion in a sale. As of this writing, WWE has a market value of about $6 billion.
WWE announced on January 12 that they had “engaged with outside advisors to review strategic alternatives in relation to upcoming media rights negotiations.”
One of their strategic alternatives is a potential sale of the company ahead of their TV rights talks for WWE Raw and WWE SmackDow. FOX CEO Lachlan Murdoch said this week that they’re ready to talk with WWE about the media rights, but the talks have yet to take place.
