The merger between WWE and UFC to launch TKO Group Holding is doing great for both as they continue to secure lucrative business deals. One example was bundling ticket sales for the February 19 WWE Monday Night Raw episode and UFC 298 at the Honda Center in Anaheim, California. This resulted in great ticket sales and seemingly a new deal for both with the venue.
Sport’s Business Journal’s Adam Stern reports that WWE and UFC have inked new deals with the Honda Center for at least three events annually through 2028. The report also notes that the new agreement allows both companies to use the developing OCVibe for potential watch parties.
OCVibe Bill Foltz commented on the new deal, and SBJ’s Stern transcribed the following quotes.
When speaking on the future of WWE and UFC hosting at the Honda Center, Foltz said that the events from both companies “…will only become more powerful as we reimagine the downtown experience for Orange County at OCVibe, creating a magnetic destination for entertainment, sports, and culture.”
The success of WWE and UFC collaborating in hosting events at the Honda Center shows the strength of the merger and raises questions about what deals would be made next.
WWE & UFC Current Deals
WWE recently secured their TV rights deals, including a groundbreaking deal with Netflix for WWE Monday Night Raw. This was the company’s last move as they secured a new home for WWE Friday Night Smackdown and NXT in 2023.
It’s estimated the TV rights for WWE Monday Night Raw, NXT, and Friday Night Smackdown equals an amount of over $6 billion. WWE also made a deal with Twitter to produce a new show called WWE Speed, which will start in the Spring.
UFC has yet to reach a new deal with ESPN, and the contract expires in 2025. However, UFC is expected to remain on the network and get a new lucrative agreement.
After reaching a deal with Honda Center, TKO Group Holding will likely continue to find other venues looking to secure deals for both WWE and UFC.
