WWE Shop’s new Día de Muertos collection is led by a holiday edition of the AAA Mega Championship, the title El Grande Americano currently holds. The AAA Día de los Muertos Mega Championship Replica Title Belt is listed at $649.99, alongside a lineup of replica lucha masks and retablo-inspired T-shirts released ahead of the holiday.
El Grande Americano kept the AAA Mega Championship at Héroes Inmortales this month, so the reigning champion is in the collection twice: once on the belt and once with a mask of his own. AAA is selling the same special-edition replica title on its own Mexican store for 14,995 pesos.
Six Masks At $74.99
The mask lineup covers six luchadores, each priced at $74.99: Rey Mysterio, El Grande Americano, La Parka, Dragon Lee, Penta and Rey Fenix. Each one is a Día de Muertos redesign of the wrestler’s regular mask.
The apparel side is built around a line of men’s black “AAA Retablo” T-shirts at $34.99. The designs draw on Mexico’s devotional retablo folk paintings and feature El Grande Americano, Rey Mysterio, Rey Fenix, La Catalina, El Carnicero, and a shared shirt for El Hijo de Dr. Wagner Jr. and Galeno. A separate Civil Regime x WWE run of oversized Día de Muertos tees covers El Grande Americano, Rey Mysterio, La Parka, Dragon Lee and Rey Fenix.
The full collection is available now at WWE Shop.
AAA Runs Its Own Drop In Mexico
AAA’s official store has its own Día de Muertos items priced in pesos. According to Mediotiempo, they include an oversized hoodie with a special back design for 1,595 pesos. The store also lists a Día de Muertos cap at 1,295 pesos, plus special-edition masks for El Fiscal (995 pesos), La Parka (1,995) and Octagón Jr. (1,995).
The two storefronts reflect where AAA sits now. WWE announced its acquisition of AAA, made in partnership with the Mexican holding company Fillip, during WrestleMania 41 weekend in April 2025. WWE is now pushing AAA’s characters through its own retail channel during one of Mexico’s biggest cultural holidays.
The masks also tie into current AAA television. On-screen, Rey Mysterio is AAA’s general manager, and in the storyline Dominik Mysterio unmasked his father on AAA on Fox earlier this month. Mysterio and El Grande Americano are also on the poster for AAA’s January 2 show in Acapulco.
SEScoops may earn a commission from purchases made through links in this article.
