Nick Khan says giving AAA away for free was the plan all along.
WWE bought Lucha Libre AAA in April 2025. Outside Mexico and Latin America the product streams free on YouTube, and Khan told The Varsity podcast that was deliberate.
We bought a lucha libre company called AAA about a year and a half ago. We have that intentionally on YouTube outside of Mexico, where it’s on Fox Mexico. And that’s the Rupert Fox, not to be confused with the other Fox where there’s some litigation and stuff that we have nothing to do with.
The Mexican side of it works the same way.
So part of being on Fox Mexico is being on Tubi. That’s free to air in Mexico. We love that for that country. And YouTube is obviously free globally, so you’re seeing significant audience growth in our Lucha Libre AAA product.
The event numbers support part of that. Triplemania 33 at Arena CDMX last August drew a record 19,691 and became the most-viewed and highest-grossing Triplemania in the event’s history.
The crossover has been bumpier. Dave Meltzer reported that WWE saw the AAA and NXT double header in Edinburg on August 30 as an eye-opener, with much of the crowd leaving after the AAA show and only around half staying for the NXT main event. His conclusion was that NXT should run first rather than be put on three hours into the day.
This weekend is a bigger test. Triplemania 34 runs across two nights for the first time. Night one is Friday at the MGM Grand Garden Arena in Las Vegas, moved from the Luxor after the original venue sold out, and it is AAA’s first Triplemania in the United States since 1996. Night two follows on Sunday at Arena CDMX in Mexico City, headlined by Dominik Mysterio defending the AAA Mega Championship against El Grande Americano.
Worlds Collide comes next on September 26 in Rosemont, Illinois, head to head with AEW All Out. AAA then returns to Mexico City for Heroes Inmortales on October 24.
